Marketing and Communication Strategy online

We help you with your positioning, visibility, reputation and corporate communication online

Analysis

Your current situation

Situation Analysis

Web Analysis / Audit

Positioning Analysis

Planification

Your improvement plan

Marketing plan

Communication plan

Positioning plan

Action

Your action plan

Design and optimization

Marketing and advertising

Internal training

Monitoring

Continuous imprevement

Measuring and tracking

Marketing consulting

User / conversion flow

Analysis

We help you study your situation and evaluate the best options to optimize and improve your current online marketing strategy

Make decisions based on objective and predictive data

Know the situation of your company on the internet, how your sector is evolving, the level and actions of your competition, the difficulty of positioning and the behavior of your customer profile are basic elements to be able to decide the way forward to achieve your strategic objectives.

We carry out an analysis of your current online marketing strategy with a detailed study of your website performance, SEO analysis and evolution, evolution of the sector and the competition, performance of SEM campaigns, social networks, mailing, user behavior analysis.

Increase your positioning and conversion with your website

We carry out a complete and detailed audit of your website. We detect errors to correct and suggest the application of improvements that help increase the capacity for organic positioning and conversion.

A complete X-ray of your website through visit recording, heat maps, evolution and positioning, analytics and web traffic, indexing analysis and error detection, loading speed measurement.

Know and improve your positioning ability

We check the effectiveness and strength of your keywords for which you want to position yourself, the evolution of your website and that of your direct competitors.

We study the correct choice of keywords that you should work with based on your starting point and resources.

We carry out technical SEO analysis of your website, analysis of web authority, analysis and evolution of your own keywords and those of your competition, difficulty of keyword positioning.

Planification

We set objectives and indicators (KPIs) that help to evaluate the effectiveness of the planned actions based on the results obtained

Planify to be able to measure, evaluate and improve

Any internet business must have a marketing plan that sets out the way forward, establishes the indicators to be measured, and the follow-up mechanisms to measure success and correct deviations.

We carry out a roadmap of your company with a study of your company profile, sector and competition. We identify your target customer at the target level and buyer persona. We define SMART objectives and KPIs for monitoring strategy in the short, medium and long term. We establish the action plan to carry out and implementation recommendations to obtain the expected performance.

Increase positioning and reputation through content

We help you define the line of visual communication and content of your company. Cause an impact on your target customer profile while you work on SEO positioning strategically.

We carry out thematic planning and line of communication knowing the scope of your communication and that of your competition, detecting opportunities for differentiation. We identify your target customer to adapt and personalize communication. We integrate the keywords that users are looking for in the content. We create a graphic line with a representative visual image of the brand. We plan the calendar, networks and communication channels to obtain the best results.

Know and improve your ability to position online

We check the effectiveness and strength of your keywords for which you want to position yourself, the evolution of your website and that of your direct competitors.

We study the correct choice of keywords that you should work with based on your starting point and resources.

We carry out technical SEO analysis of your website, analysis of web authority, analysis and evolution of your own keywords and those of your competition, difficulty of keyword positioning.

Do we challenge your current marketing strategy?

Action

We carry out the necessary online marketing actions to achieve your objectives. We adapt to your way of working

Start your positioning from a good web page

A good website is key to building a solid positioning on it, so its design and optimization is essential. We make the most of the possibilities of your project to improve its performance and optimize its SEO positioning, usability and conversion capabilities.

We structure the web, we generate quality content (copywriting), we take care of style and non-visible content that affects positioning, we enhance the visual image of the brand and its corporate identity.

We carry out all the actions in order to achieve the best performance in usability, positioning and conversion.

Increase your positioning and conversion with your website.

We develop your company’s online marketing strategy comprehensively or in collaboration with your team or other professionals you already trust. All aimed at achieving the best and full customer satisfaction.

We carry out marketing actions, blog content writing. Communication strategy in social networks to reinforce brand, visibility, and traffic generation. We develop and manage advertising campaigns on Google (Search, Display and Shopping). We carry out advertising campaigns on social networks aimed at recruitment, visibility and remarketing. We design and send mailing campaigns and newsletters to build loyalty, spread offers, increase average tickets and cross-sell.

Train your team, gain experience and increase performance

We train entrepreneurs, workers and the marketing department for the internal management of online marketing actions. Optimized based on your resources and objectives, both for comprehensive and cooperative management.

We detect the training needs of the team, plan and deliver training actions to enable them to develop online marketing actions in a complete or collaborative way.

From the understanding, importance and creation of the digital strategy and the actions that are part of it, learn to analyze and define keywords for positioning and evolution, generation and dissemination of SEO content, creation and visibility of a visual and attractive brand image in different communication channels and social networks, analytics training to measure results, and knowledge of the most complete tools to measure, design and execute your online marketing strategy.

Monitoring

We measure and monitor the performance of your strategy, and make adjustments to optimize results

Measure results, understand behavior, and adapt

Online marketing provides a huge amount of analytical information in real time, which helps us understand what is happening at all times with our actions, to be able to make decisions based on objective data. Data helps us take control of our strategy.

We start from the definition of objective indicators (KPIs), which help us to establish the way forward and the results to be achieved. We monitor, analyze and interpret keyword tracking metrics; performance of the activity and evolution in social networks; reviews on Google my Business, social networks and specific portals; performance and return achieved with advertising campaigns on Google and social networks to optimize investment..

Identify the best way thanks to our experience

We hold a face-to-face or online session with our expert online marketing consultants to carry out a detailed analysis of the strategy, specific advice and follow-up.

We draw on experience and rely on advanced analytical tools that help us define the best way to achieve your goals.

We analyze your current strategy, results, achievements and mistakes, to improve. We measure your sector and trends in your area of influence to anticipate behaviors and stay ahead of the competition. We evaluate the viability and possibility of success, depending on the starting point, market demand and available resources. We identify your target user, behavior and habits. We detect market niches and business opportunities based on your strengths and competitive advantages.

Visualize and continuously improve the behavior of visitors to your website

Once the visibility and positioning strategy that generates traffic to your website has been defined, the challenge is to ensure that the highest possible percentage of visitors ends up becoming a new customer or recurring customer.

We measure in detail the user’s navigation on the web, where they fixate, where they click and when they leave to improve the conversion and the average ticket. We analyze the calls to action (Call to Action, CTA) and their performance, the usability of your website and possible navigation difficulties, we analyze the behavior of visitors and the bounce rates, we focus with remarketing campaigns on recurring users by personalizing the messages to increase conversion.

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