Marketing and Communication Strategy online
We help you with your positioning, visibility, reputation and corporate communication online
Analysis
Your current situation
Situation Analysis
Web Analysis / Audit
Positioning Analysis
Planification
Your improvement plan
Marketing plan
Communication plan
Positioning plan
Action
Your action plan
Design and optimization
Marketing and advertising
Internal training
Monitoring
Continuous imprevement
Measuring and tracking
Marketing consulting
User / conversion flow
Analysis
We help you study your situation and evaluate the best options to optimize and improve your current online marketing strategy
Make decisions based on objective and predictive data
Know the situation of your company on the internet, how your sector is evolving, the level and actions of your competition, the difficulty of positioning and the behavior of your customer profile are basic elements to be able to decide the way forward to achieve your strategic objectives.
We carry out an analysis of your current online marketing strategy with a detailed study of your website performance, SEO analysis and evolution, evolution of the sector and the competition, performance of SEM campaigns, social networks, mailing, user behavior analysis.
Planification
We set objectives and indicators (KPIs) that help to evaluate the effectiveness of the planned actions based on the results obtained
Planify to be able to measure, evaluate and improve
Any internet business must have a marketing plan that sets out the way forward, establishes the indicators to be measured, and the follow-up mechanisms to measure success and correct deviations.
We carry out a roadmap of your company with a study of your company profile, sector and competition. We identify your target customer at the target level and buyer persona. We define SMART objectives and KPIs for monitoring strategy in the short, medium and long term. We establish the action plan to carry out and implementation recommendations to obtain the expected performance.
Do we challenge your current marketing strategy?
Action
We carry out the necessary online marketing actions to achieve your objectives. We adapt to your way of working
Start your positioning from a good web page
A good website is key to building a solid positioning on it, so its design and optimization is essential. We make the most of the possibilities of your project to improve its performance and optimize its SEO positioning, usability and conversion capabilities.
We structure the web, we generate quality content (copywriting), we take care of style and non-visible content that affects positioning, we enhance the visual image of the brand and its corporate identity.
We carry out all the actions in order to achieve the best performance in usability, positioning and conversion.
Monitoring
We measure and monitor the performance of your strategy, and make adjustments to optimize results
Measure results, understand behavior, and adapt
Online marketing provides a huge amount of analytical information in real time, which helps us understand what is happening at all times with our actions, to be able to make decisions based on objective data. Data helps us take control of our strategy.
We start from the definition of objective indicators (KPIs), which help us to establish the way forward and the results to be achieved. We monitor, analyze and interpret keyword tracking metrics; performance of the activity and evolution in social networks; reviews on Google my Business, social networks and specific portals; performance and return achieved with advertising campaigns on Google and social networks to optimize investment..